Chinese oil industry, same with other industries, has been achieved well-known achievement. since reform and opening. During the time, some excellent enterprises of the industry have developed from small to large, and weak to strong. Their administrative model have also been moved from simple to scientific. They have focused on marketing rather than production itself. At the same time, they have paid more attention not only to efficiency and marketing surroundings, but also to the whole society. In order to gain stable development in the long run, developmental strategy of enterprises has become key factor under unstable and complex marketing environment.ShaanXi YanChang petroleum (group) CO.LTD is the fourth petroleum company on oil field of China. YanChang JingBian petroleum Company was found 5 years ago. Being set up, it has achieved developing very rapidly, and done more for the targets of the ShaanXi YanChang petroleum enterprise. Its developing plan and administrative measures have provided huge power to drive the factory run fast and quickly. The strategy and administration could probably show a good example for related enterprises. However, after China joining WTO, the competition of marketing has become more drastic than ever before. If the enterprise has not made developing strategy from itself situation, it would not gain development in the long run, and even be sifted out. Through analyzing the strategy and administration of YanChang JingBian petroleum Company, combining some theories and ways of administrative, such as SWOT. Poter’s Five Factors of influencing competition, Marketing environment and actual environment of YanChang JingBian petroleum Company, basic theories and the special situation of YanChang JingBian petroleum Company, short term and long term development of the enterprise, Through to the enterprise internal factor’s system analysis, has been clear about enterprise’s internal superiority and the weak trend, has obtained the SWOT factor analytical table. According to the SWOT analysis’s result, in is clear about development mentality, determine development targets and development priorities, in the formulation development step situation determined YanChang JingBian petroleum Company. the developmental strategy which adopts day by day in the intense home international market environment, enables the extension pacifies border regions drills picks the company in implementation developmental strategy time to be able to be clear about the goal, to hold the key point, guaranteed that the extension pacifies border regions drills picks company’s developmental strategy to be able practical effective realization.This article make the detailed research analysis to the YanChang JingBian petroleum Company , and drew up the science reasonable developmental strategy, may have the help to this company development in the future.

Along with the rapid growth of Chinese economy since late years, the Chinese fertilizer industry increase very fast, On the one hand, the market expands continuously, the market competition aggravates unceasingly also. On the other hand, the scale of Chinese fertilizer enterprises is too small, the structure of products is too simple, the ability of design and manufacture is too limited .How to create the coordination effect on the basis of product diversification, increase the market share, lower the operation risk, which become a big problem that the Chinese main fertilizer enterprises must face with the difficult problem.The paper analyzes the competition status of Chinese fertilizer industry and the strengths, weaknesses, opportunities and threats of HML Group. At the same time, the author proposes the product diversification strategy for HML Group, analyzes its implementation steps. The paper consists of six chapters. The first chapter is the introduction, which provides the environment of subject selection, the purpose, methods and structure of the thesis. The second chapter is relative theory. The third chapter is the outer environmental analyzing of the enterprise, firstly HML group’s political environment, economic environment, social environment and technical environment are analyzed using PEST analysis method. After that the Porter’s five competition models are utilized to study carefully the menace of market’s new incomers, bargaining capability of the suppliers and buyers, threat of the substitutes and the intensity of competition between competitors in existence, so that we can know the development direction of fertilizer industry. We can get a outcome on the competition ability of HML Group by analyzing the strengths, weaknesses, opportunities and threats of this company with SWOT method. In the fourth chapter, the author presents product diversification strategy for HML Group with the development target of HML. Then this article describes the history of HML Group’s product diversification process and the main problems. Finally the author analyzes the causes and conditions of HML enhance product diversification. In the fifth chapter, we analyze the product structure with. Then we present the implementation steps for product diversification strategy. In the sixth, I bring forward some suggestions when HML implementing its product diversification strategy.According to the reality of HML Group, This paper employs the research methods of combining theory and practice, the cases analysis, compare analysis. We analysis inter and outer environmental analyzing of the enterprise, choosing and establishing diversification strategy, Then we present the implementation steps for diversification-development strategy for the profits of HML Group.

As a basic and major energy resource in China, coal plays an important and strategic role in China’s economic development. It is a valuable resource of wealth and the most important economic support in Shanxi province. At the same time, it also causes great damage to the ecological environment and is a major constraint of sustainable development. As an important link in coal industry, coal logistics, like a “double-edged sword”, has had a lot of negative effects on Shanxi’s environment along with its stimulation to the economy. Therefore, the realization of greenness in coal logistics and the transformation of coal economy in terms of its development pattern have become an urgent problem to solve.This article focuses on macro-regional logistics, that is, how the product goes to the intermediary and the customer. It studied the problem that exists in the green coal logistics, analyzed the causes of the problem and attempted to offer a solution. Based on a detailed analysis of green logistics theories, this article offered a definition of green logistics. Besides an analysis on the major characteristics of green logistics, it also elaborated on the characteritics of green logistics as prescribed by the government.With a combination of the qualitative and the quantitative research method, this article attempted to carry out a scientific study. On the one hand, it attemped to offer an evaluation standard of green coal logistics by considering its present situation in Shanxi porvince. Based on 15 restrictions under four categories such as the force of the policy, condition and equipment, transportation technology and environmental influence, it offered a scientific appraisal for the degree of greenness of the present coal logistics in Shanxi by means of a fuzzy sythetic evaluation. On the other hand, by combining the PEST model and the SWOT model, it carried out a complete and qualitative analysis of the problem in Shanxi coal logistics as well as the causes of the problem and the challenges it faces.The analysis led to the conclusion that the degree of greeness of Shanxi’s coal logistic is relatively low, which calls for our attention and is in urgent need for a solution. Hence, this article offers suggestions and measures to solve the problem in terms of the roles government should play in green coal logistics in respect of supervision, guidence, service, management and adjustment. The study is attempted to offer some reference for the development of green coal logistics in Shanxi.

Today, the volatility of the world economy, the enterprise’s business environment in the dramatic changes. We are in or out of other people out of the era of great changes, is the choice of life and death times. Efficient management of strategic enterprises in the current intensely competitive environment, is particularly important.Enterprises to survive and to sustain growth, must be circumspect and farsighted, must have a strategic vision, identify the right strategic positioning, a clear strategic focus and do a good job strategic planning, and be effectively implemented.Enterprise business strategy is to adapt to environmental changes and achieve long-term development of the overall strategy is key to the success or failure of enterprises.In this paper, the use of strategic management thinking, theory and methods to C Iron and Steel Group Co., Ltd. for the development of strategic research, analysis of the C steel company which macro-economic, technical, policy environment and economic characteristics of industries, the use of force model (PEST) The company’s structural steel competitors to enter, suppliers, buyers and five substitutes unique environment for analysis.And adopt the core competitiveness of the analysis, evaluation of internal elements matrix, SWOT theory, the company’s internal resources, innovation, product competitiveness of enterprises, such as internal conditions and external environment for the conduct of a comprehensive and objective analysis and evaluation, the current situation to the company The choices and develop internal and external environment conditions for the best match of the correct development strategies, building the core competitiveness of reference.The full text is divided into seven chapters, discusses the use of structural steel products and steel structure of the development prospects on the Iron and Steel Group Company C of the status and development direction from the strategic height and the Group C in the external environment for the conduct of the analysis, evaluation, to find To the development of the opportunities and threats, clear their own advantages and disadvantages;Application SWOT analysis, internal and external factors, such as methods of evaluation matrix further quantitative analysis, on the basis of this in play to their advantages, take advantage of opportunities to overcome the disadvantages of the principle of avoiding risk, in the scientific concept of development under the guidance, follow sustainable On the basis of the development of choice to C Iron and Steel Group Company’s development strategy, develop a circular economy based non-steel industries, the establishment of quality structural steel bases in Shanxi Province, and made a number of corresponding implementation of the strategic initiatives, we must purchase the steel company built C Core competitiveness.

Kailuan (group) limited liability corporation which is a large- scale state-owned coal-mine enterprise originated from Kailuan coal mining bureau has 130 years history. Nowadays, sustainable development has been evaluated as an urgent problem because of the decrease of the reserved coal source. This thesis aims as studying on the strategy for Kailuan group to develop with relative theory, which will provide the basis for sustainable development to take the opportunity, enhance strong points and avoid weaknesses.This thesis systemically researches on the sustainable development strategy of this corporation. Based on the present situation of China’s coal industry, Kailuan (group) limited liability corporation and the theory of the enterprise development strategy, the necessity of this thesis and its basic ideas was proposed. From the social and economic environment, coal industry environment and the competitive position, a systematic and overall analysis was made. Opportunities for sustainable development of the enterprise and threats that should be avoided was find out. Resource, transportation, management, HR and technology of this corporation was thoroughly analyzed. The strengths and weakness for sustainable development of the enterprise was point out. Using the methods of EFE matrix, IFE matrix, SWOT matrix, the strengths, weaknesses, opportunities and threats existing in the critical internal and external factors for the sustainable development were matched and evaluated. Five alternate strategies that this corporation can adopt for sustainable development were put forward, which are new product development strategy, open market strategy, increasing clean coal yield by technical renovation, market penetration strategy and product upgrading strategy.Based on the discussion,”based on coal, developing other profession”was proposed for sustainable development of this corporation. The enterprise development pattern during the period of”11th Five-Year Plan”and”12th Five-Year Plan”was expected. Implementation countermeasures for sustainable development of Kailuan group was promoted in the following five aspects — perfecting enterprise system and norms, cultivating core competitive ability of Kailuan group, recreating culture in Kailuan group, entering the construction of local economy and developing diversified economy, forming expansion of resource and constructing enterprise alliance.

With the rapid development of the world oil economy, the ending of ‘low oil price era’ and ‘petroleum impact’ indicate that the world has entered an age that switches from the traditional economic system oriented by nonrenewable resources such as oil and gas to a new economic system oriented by renewable resources. As a large country of oil production and consumption, China needs to maintain the scientific view of development, be dedicated in building a harmonious and economical society , and spare no effort to save energy resources to protect the environment so as to solve the problem of energy shortage.As one of the three oil transportation ports of China, Dalian Port Corporation is faced with a very important and practical issue of how to adapt to the development of ports and oil economy in the new era and how to reinforce its own oil transportation business while ensuring the oil provision security of the country.Based on strategic management theories and aiming at the characteristics of port industry, this paper makes a systematic analysis of the inner and outer condition of the oil business of Dalian Port Corporation, explicitly displays the advantages and disadvantages as well as the opportunities and threats of the oil transportation business of Dalian Port Corporation by way of SWOT analysis , and brings forward the strategic orientation, goal and relevant implementer measures of the oil transportation business of Dalian Port Corporation.Through an empirical study of the development strategy of the oil transportation business of Dalian Port Corporation, this paper seeks a set of ways and ideas fit for the development strategy of multi-cargo port businesses, enriches the ideology of the development strategy of port businesses, and provides a helpful reference for the future study of development strategy of port businesses.

Along with more intense competition and changing customers’ need and want and rapid developing technology, the corporations are faced with more and more challenge. A lot of researches and practices indicated that strategic management is an ultimate approach for the corporations to gain sustaining competitive advantage in complex and turbulent environment. And along with the economy globalization and market internationalization, the corporations of China had to compete with multinational corporations all over the world. Strategic management has been becoming the core of the enterprise management.This Paper take FoShan SanShui Jianlibao FTB Packaging Ltd. (JFP) as research objects, and its framework as follows: Firstly, The paper tells the enterprise situations and the backgrounds of strategies. Secondly, the paper describes the external environment of the JFP from the macro-environment, industry environment, and competitive business environment and so on. this is laying the foundation for the adoption of a strategic approach. Thirdly, the paper describes the internal environment of the JFP from the internal organizational structure, human resource and so on; Fourthly, through the SWOT analysis, the paper picks up the successful strategies for the JFP: Competitive products, in low-cost strategy, service differentiation strategy -customer management strategy and core competence development strategies, as well as the strategic contingency plan. Finally, the paper appoints that some things need to be done in order to ensure the successful of the strategies.

Along with more intense competition and changing customers’ need and want and rapid developing technology, the corporations are faced with more and more challenge. A lot of researches and practices indicated that strategic management is an ultimate approach for the corporations to gain sustaining competitive advantage in complex and turbulent environment. And along with the economy globalization and market internationalization, the corporations of China had to compete with multinational corporations all over the world. Strategic management has been becoming the core of the enterprise management.This Paper take FoShan SanShui Jianlibao FTB Packaging Ltd. (JFP) as research objects, and its framework as follows: Firstly, The paper tells the enterprise situations and the backgrounds of strategies. Secondly, the paper describes the external environment of the JFP from the macro-environment, industry environment, and competitive business environment and so on. this is laying the foundation for the adoption of a strategic approach. Thirdly, the paper describes the internal environment of the JFP from the internal organizational structure, human resource and so on; Fourthly, through the SWOT analysis, the paper picks up the successful strategies for the JFP: Competitive products, in low-cost strategy, service differentiation strategy -customer management strategy and core competence development strategies, as well as the strategic contingency plan. Finally, the paper appoints that some things need to be done in order to ensure the successful of the strategies.

As high-end steel products, silicon steel is one of the development directions for steel industry in future. The development of Chinese silicon steel industry plays great role in development of Chinese steel industry towards high quality, high level and high value-added. How to draw up the strategy of Chinese silicon steel industry? Based on this question, with tool of SWOT analysis and Porter’s competitive strategy, this paper proposed the strategy of silicon steel industry through analyzing the environment factors and internal capabilities, which provides a definite strategy for the development of Chinese silicon steel industry.Firstly, based on PEST analysis method, the paper analyzes the exterior environment in the development of China’s silicon steel industry from economic, political, social and technological aspects, and defines the opportunities and threats.Secondly, the paper analyzes the current silicon steel market situation, and predits market situation in the following 3 years.Thirdly, the paper makes analysis on production situation in China’s silicon steel industry, and conducts comparative analysis with the advance level in foreign counterparts from the following aspects: overall product mix, production capacity and process of high-end products, technological level and firms’ competitiveness. Therefore, the paper determines the strength and the weakness of China’s silicon steel industry.Based on the above, combined analisis tool of SWOT with competitive strategy proposed by Porter, we proposed the competitive strategy and corresponding implementation strategy of Chinese silicon steel industry. The suggestion on implementation strategy is discussed on both firm strategy level and the government policy level. The paper will have good directive significance for the future development of Chinese steel and iron industry.

Electrolytic aluminum as national strategy for one of the significant resources stocks occupies extremely important position in the national economic construction. With the development of China’s rapid economy, the consumer demand on aluminum sharp increases in the different areas including constructions industry, communications industry, home appliances industry and electronics industry, and so on. Also, Due to the Chinese government attaches great important to the industry, the development of electrolytic aluminum industry should be extremely optimistic.In order to enhance the competitiveness of enterprise and keep advantages of sustained competition, recently, some electrolytic aluminum enterprises effectively restructure corporate structure by merger and acquisition manners to unite the enterprises of upstream and downstream of the electrolytic aluminum industry link (Alumina– Carbon element– electrolytic Aluminum– Aluminum processing), to construct the unit of Aluminum and electricity, to establish strategic cooperation relationship, to utilize the enterprise advantage against the risk of the industry.After continuous efforts and the development of the company, Chong Qing Tuo Yuan Hua Guan Carbon Co., Ltd as a part of the Aluminum industry link of Yu Neng enterprise has entered into the critical period of development. How to lead the effective and healthy and continuous development of the company? Strategic management theories should be a important and useful guideline.In this paper, EFE (External Factor Evaluation Matrix) and IFE (Internal Factor Evaluation) and the relevant SWOT will be applied as the main studying approach.I hope the research based on the paper can be useful for the development of Chongqing Tuoyuan Huaguan Carbon Co., Ltd.